Friendpower: The Social Science of Networking: Less is Definitely More: REALTOR Magazine

Less Is Definitely MORE

How many of your friends on Facebook would really send business your way? The correct answer should be 'all of them.'

By Todd Carpenter | | March 2011

I’ve spent much of the last year unfriending people on Facebook. At my peak, I had more than 1,400 friends on my personal profile page; today, about 400 remain.

That may sound like an unusual social networking strategy, especially for someone who holds the title of social media manager for the NATIONAL ASSOCIATION OF REALTORS®. Indeed, I’m the same person who has helped NAR earn more than 70,000 likes on its Facebook page and has more than 6,000 "followers" on Twitter. And yet I’m going through my personal friend list with a fine-tooth comb.

Read the full article here: Friendpower: The Social Science of networking: Less is Definitely More: REALTOR Magazine